Canon EOS 550D


Combining stunning stills and crisp full HD movies in a compact Digital SLR
The EOS 550D not only lets you take superb still shots but it also allows you to explore your creativity to the full by shooting great movies in pin sharp, Full High Definition.
The powerful DIGIC 4 processor delivers many of the technologies developed for our professional models and matches them with intuitive design and controls so they are easy to access and apply. Features include an 18 Megapixel APS-C CMOS sensor, high ISO (expandable up to 12800) and iFCL-AE Metering
for better results in low and difficult lighting situations, 3-inch Clear View LCD monitor and Live View Function. The EOS 550D also incorporates dedicated support functions for the next-generation SDXC memory cards as well as Eye-Fi cards.

Zoom in to High Definition movie-making
Boasting the most advanced EOS full HD (1080p) movie capturing features to date, the EOS 550D does not just shoot video clips, it offers the enhanced image quality, smooth frame rates and adaptive exposure compensation you would normally find in a professional movie-making tool.
In addition to selectable frame rates, the EOS 550D enables easy manual control of exposure, focus and Live View features and even allows for in-camera editing. The large APS-C CMOS sensor and compatibility with  over 60 lenses provide a wealth of depth-of-field options. And it's all as easy as the press of a dedicated Live View/Movie Recording button that gets the shooting started fast.
It also features a new Movie Crop mode that effectively provides a 7x zoom.
What's more there's no need to choose: you can capture both still and moving images nearly at the same time by pressing the movie button. The camera also has a built in microphone with wind cut filter and a stereo mini-jack for an external microphone.
It is easy to view and share your movies and stills too, thanks to an HDMI connection, which allows High Definition playback of footage and images on any HDTV.

Effortless operation
The EOS 550D is ergonomically designed for comfortable handling. A large, bright 3-inch Clear View LCD monitor with 3:2 aspect ratio, ultra-high 1,040,000 pixel resolution and dual anti-reflection coatings makes it easy to preview, check focus, review and share your shots even when you are using the camera in bright sunlight.

SDXC and Eye-Fi card support
The EOS 550D incorporates dedicated support functions for the next-generation SDXC memory cards as well as Eye-Fi cards. SDXC cards are for high capacity storage of up to 2TB while Eye-Fi are the first memory cards with their own Wi-Fi transmitter that allow you to effortlessly transfer pictures or videos directly from the camera to online sharing sites via the Eye-Fi server without the need for a PC. You can also send movies wirelessly to your own PC and customize not just where your pictures and movies are sent but also how you want them organised.

Choose your style
The EOS 550D allows you to change the look of your images by customising Picture Style settings for colour, saturation, sharpness and contrast, either in-camera or later with Canon's comprehensive software suite supplied. Six preset Picture Styles include Portrait, which provides a slightly sharp and crisp image with nice skin tones, Landscape, which emphasizes vivid blues and greens, and Monochrome to give you stunning black and white images. Canon also offers additional downloadable 'Picture Style Files' that can be installed into your camera for even more imaging options at your fingertips.




Canon EOS 550D Digital SLR Camera: Amazon.co.uk: Electronics: